Email development refers to the process of creating and designing email messages for use in electronic communication. This can involve coding and formatting the content of an email using HTML and CSS, as well as designing the layout and visual appearance of the email.
Email development is different from other forms of web development in a few key ways:
- Limited capabilities: Email clients have limited capabilities when it comes to rendering HTML and CSS, which means that email developers must work within these constraints when designing emails. This can make it more challenging to achieve certain design effects or create emails that are fully responsive.
- Cross-client compatibility: Emails need to be compatible with a wide range of email clients, including web-based clients like Gmail and Outlook, as well as desktop clients like Microsoft Outlook and Apple Mail. This means that email developers must consider how their emails will look and function in different clients, which can add an extra level of complexity to the development process.
- Image blocking: Many email clients block images by default, which means that email developers must consider how to create emails that are still effective and engaging even when images are not displayed.
- Spam filters: Email developers must also consider the possibility that their emails may be caught by spam filters, which can prevent them from being delivered to recipients. They must therefore design emails that are likely to be flagged as spam as infrequently as possible.
Overall, email development requires a different set of skills and considerations than other forms of web development, and it can be a challenging but rewarding field for developers who are up to the task.